![]() This is the first time a company used Zippo lighters for advertising and corporate gift-giving and is credited for kicking off a long tradition of specialty advertising and licensing partnerships.ġ00% of Zippo’s production was dedicated to United States servicemembers throughout World War II. Within its first two years in business, Zippo fulfilled its first custom order: 500 branded lighters for local company Kendall Oil. That first Zippo pocket lighter, produced in 1933, is on display at the Zippo/Case Museum in Bradford! Blaisdell’s unconditional lifetime guarantee: " It works or we fix it free.™” The application for the original patent was filed on May 17, 1934, and patent number 2032695 was granted on March 3, 1936. The Zippo windproof lighter sold for $1.95 and was backed by Mr. ![]() Blaisdell named his company Zippo, which he thought had a nice ring to it. Inspired by the spectacle, he set to work creating an easy-to-use, windproof alternative. Blaisdell watched a friend struggle to light an awkward and cumbersome lighter. One day in the early 1930s in Bradford, Pennsylvania, Mr. Fast forward a few years, and this very notion would drive the revolutionary success of the windproof lighter – and the spirit of the company Mr. As far as he was concerned, even at that young age, a company should never charge more for a warranty if it truly believes in its product. He saved his allowance for nearly a year until he finally had enough to buy it, only to find out that it would cost an extra quarter for a protective warranty. As a boy, George Grant Blaisdell had his eye on a certain pocket watch. ![]()
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